Por Veronique de Miguel
Alejandro Sanz is one of the most internationally recognized Latin
artists. Composer and lyricist of all his songs, he has sold more than
22 million records to date. He is the Spanish artist with the greatest
number of Grammy awards; 16 Latin and three American, with 15 published
albums, nine of them studio albums. All of them have gone Platinum in
Spain, Latin America and the United States.
The 44-year-old singer has collaborated with artists like Shakira,
Alicia Keys, The Corrs, René de Calle 13, Joaquin Sabina, Dani Martin,
Ivete Sangalo and the
legendary Tony Bennett, among others.
From Madrid to worldwide success
Alejandro Sanchez Pizarro was born in Madrid in 1968 but he has a
sweet and sensual Andalusian accent in his songs that comes from his
parents, both Andalusians, and which likely feeds his fans’ infatuation.
This singer, musician and Spanish composer is one of the pop artists
with the greatest international reputations. He has obtained the most
important awards including the Ondas, Amigo, Grammy- and several
Platinum as well as national and foreign Golden Records.
Alejandro Sanz’s (his stage name) love for music is a familiar
inheritance: his father was a member of two musical groups and his
Godfather is the composer Manuel Alexander. When he was no older than
seven years old, little Alejandro already knew how to play the guitar
and he soon began to compose as well. When he was 14 years old, his
family moved to the district of Moratalaz (Madrid, Spain) and he began
to associate with flamenco atmospheres, which he now considers his
origins. Thus, he made his first artistic steps. Still in the heat of
adolescence, Sanz decided that he wanted to dedicate himself completely
to music and so he ran away from home several times. He made his way
across the different tourist stops along the Andalusian coast with his
guitar, singing in pubs and restaurants in exchange for a plate of food.
He began to take guitar lessons and soon he found some jobs in
recording studios, where he was hired to create the chorus and be a
musical support for singers.
Alejandro Sanz’s first payment as a “music professional” came shortly before he made his first record,
“Los chulos son pa cuidarlos,”
that was created almost inadvertently. He began composing lyrics and
tunes for other groups and singers at the same time he started in the
production field with Laventura group.
“Viviendo deprisa” (“Living Quickly”) in 1991 was his first
success in the business and the singer became an immediate icon for
teenagers, with a million records sold and seven Platinum discs. His
first success was followed by
“Si tú me miras” (“If You Watch
Me”) in 1993, “Básico” (“Basic”) in 1994 and “Alejandro Sanz III” in
1995. When his music began to be widely liked, sold worldwide and his
artistic ability was an unquestionable fact, he took care of his parents
and bought his dad a Mercedes Benz, created a hair salon for his mother
and settled them into a luxurious house of over 6,000 square feet in
Madrid.
In 1997, Sanz debuted “
Corazón Partío” (“Broken Heart”)
within the record “More,” that went No. 1 in all Hispanic countries and
turned Alejandro Sanz into one of the most awarded singers and composers
of recent history in Spanish language music.
From then on, he began to win awards for his work including four
Grammies (best recording, album of the year, best song and best male
artist pop album) in the second Latin edition and three awards (best
recording, best album and best song) in the third Latin edition of the
awards in 2002. In February 2004, Sanz obtained another Grammy for the
best Latin pop album with
“No es lo mismo” (“It Is Not The Same”).
At the moment: ‘La música no se toca’
After signing with Universal Music Group,
Alejandro Sanz returned to the musical scene in June of 2012 with “
No me compares” (“Do Not Compare Me” the first single off his new album
“La música no se toca”, which
boasted a music video directed by American director Ethan Lader. This
new production, recorded in Miami, is directed and produced by Sanz
himself with the Colombian producer Julio Reyes Copello.
Alejandro Sanz is one of a special few Spanish artists who have
crossed borders filling the international musical space and appeal of
Latin talent and sensuality. He is sure to be noted as one of the
most important icons in Latin Music in history.
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